Explore different ad formats to see how you can create the most impactful creative at scale for your campaigns.
3D Swirl
Swirl is an immersive display format with an interactive 3D model. Give your audience full control as they rotate the model or play a 3D animation. If interested, you can expand the ad to full screen to see more.
Flipbook
Flipbook is an outstream video format for mobile web. Use your existing video assets in a novel and fun way. When someone scrolls down the page, a short video clip plays at the same pace as their scrolling.
Native Video
Native ads have been shown to be a better user experience because they adapt to the look and feel of the publisher’s page, resulting in higher engagement and increased visibility.
Parallax
Parallax is a component built into Google Web Designer that makes it easy to create a visually distinctive layered scene that animates to the view as you scroll.
Panorama
Panorama is a 3-frame gallery with space for your logo, high-quality photos, product images, and ad copy. Viewers swipe horizontally to move between frames. Data-driven creativity makes it easy to create high-quality brand awareness messages tailored to each audience.
App Install
The App Install Format helps you quickly create a mobile banner or interstitial ad to drive app downloads using images and details about your app from the Google Play Store or Apple App Store.
Native Display
Native ads have been shown to be a better user experience because they adapt to the look and feel of the publisher’s page, resulting in higher engagement and increased visibility.

Audio Ad
Expand your campaign reach by including audio ads for digital radio. To secure premium audio inventory, you can run programmatic guaranteed, private auction, or preferred deals with publishers like SoundCloud, Spotify, and Google Play Music.
Cuecard
Cuecard is a flexible layout with space for your logo, background image, and 3 ad text frames. Viewers swipe vertically to see the next frame of content.
TrueView Shopping Ad
TrueView for Shopping is a simple and effective way to add product details and shopping links to your video content by linking to your Google Merchant Center feed.
YouTube Discovery Ad
TrueView discovery ads connect your brand with consumers who choose to trigger your ad. Your ad consists of a thumbnail image of your video with a title and ad description.
TrueView In-Stream Ad
TrueView in-stream ads allow advertisers to reach users as they interact with videos on YouTube and the Google Display Network. Advertisers only pay when a user chooses not to skip their ad.