Audio Ads

Audio Ads

Audio ads are advertisements that appear in different audio streaming formats and channels. An example is advertising on podcasts and online radio.

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Ads that adapt to the moment make an impact.

With digital audio, reaching people with personalized messages doesn’t have to be so challenging. That’s because we understand our listeners and connect with them throughout their day, and this allows us to help advertisers create and deliver messages that enhance a moment rather than disrupt it. Plus, our research shows that ads that adapt to the moment are more impactful: 75% of Spotify listeners say they remember ads more when they recognize the time or place they’re in.

What are the solutions and formats for audio advertising?

One of the classifications of audio ads distinguishes them according to the time at which they appear and also where they appear, from which the following solutions are derived:

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Live Audio Announcements

Dynamic Ad Insertion (DAI) allows audio broadcasters to monetize their live audio feeds by inserting advertisements within their live feed.

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Podcast Ads Ads

Generating revenue through the insertion of dynamic ads in Podcast content. (AVOD)

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Pre roll

Insertion of audio and video advertisements prior to the start of the live signal.

Reach your customers when they listen

We make your business known to millions of listeners from anywhere. Start advertising on Spotify now with our self-service ad manager: Spotify Ad Studio.


Reach active listeners on any device, any environment, and at any time of day.


Audio ads play between songs so there are no distractions, allowing the user to focus on what you have to say. Complement your audio ad with a clickable link to take users to your website, app, or online destination.

34M people listen monthly in Mexico

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