In Game Ads

Promote your brand with in-game advertising

Unlock the power of in-game advertising and reach an engaged and influential gaming audience on an emerging advertising channel.

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Programmatic in-game ads integrate seamlessly into your game to promote your brand.


In-game advertising offers marketers a unique opportunity to drive brand awareness and connect with gamers, a highly influential audience that is completely immersed in the game.

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Why in-game advertising?

The gaming industry has been an underutilized advertising channel for advertisers – until now. With the industry valued at $300 billion and over 3.2 billion gamers worldwide spending around 8 hours and 27 minutes each week gaming, brands are leveraging this unique advertising channel to reach engaged consumers.

In-game ads can appear in mobile, desktop, and console video games, giving you the opportunity to get your brand in front of a highly engaged gaming audience.

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Benefits of in-game advertising


Top Reasons Why In-Game Advertising Should Be Part Of Your Digital Marketing Mix:

Connect your brand with an engaged audience that's unlikely to multitask.

Engage your target consumer with non-disruptive messages.

Improve your brand awareness in a 100% visible environment.

Reach an influential audience that stays on top of trends and provides purchasing advice.

Reach an influential audience that stays on top of trends and provides purchasing advice.

With StackAdapt, you can run in-game ad formats in mobile or PC games. These ads blend seamlessly with the look and feel of the game environment, without interrupting gameplay.

  • Screen integrated into the game

    In-game combo ads are non-intrusive, highly visible, use large text and logo, have a clear, non-clickable call to action, and generate high brand recall.

  • In-game combo video

    Video ads are a powerful storytelling tool used to establish an emotional connection with a brand. They convey a lot of information in a short video view.

  • Get creative with the game

    Tailor your ad to the game environment and place your logo prominently to generate brand recognition. Avoid small details, use high-contrast colors, large font, and include a clear CTA.

Discover the benefits of in-game advertising with StackAdapt

Multichannel impact

Create a cohesive story across native, display, video, audio, CTV, and in-game, and reach consumers throughout the funnel. Build brand awareness with in-game, audio, and CTV ads, educate through native, share your brand story with video, and drive conversions with display.

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A global reach

Access inventory from the world’s most impactful gaming vendors and platforms, including countries across North America, EMEA, and APAC. We work with global in-game inventory supply sources such as Anzu, Frameplay, Adverty, AdInMo, and Qortex as part of our robust in-game offering.

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