DV360

Take control

of their campaigns

Manage all aspects of your company's campaigns, such as media plans, creative development, measurement and optimization, with a single tool that will help you work more efficiently.

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Discover all the advantages

Collaborate with others

teams

Manage creative, analytics, TV, and digital teams in a single product to share insights, work more efficiently, and keep data at hand.

Reach the right users

Access all your audience statistics from a single tool to target your message to the right users.

Take advantage of intelligent automation

Machine learning built into the product helps automate tasks like bidding and optimization, so you can respond to your customers’ needs faster.

Control your campaigns


Get detailed insight into how your budget is being spent and know exactly where your ads are running. With Display & Video 360, you're in control.

Dig into the details

Display & Video 360 includes all the features you need, including automated bidding and creative management workspaces, to gain insights faster and improve collaboration and results.

Designed to work seamlessly with other platforms

Display & Video 360 integrates natively with other solutions, allowing you to link data and workflows from different products to improve the effectiveness and results of your advertising.

Analytics 360

Link Analytics 360 with Display & Video 360 to precisely reach specific audiences and see comprehensive insights into the performance and results of your Display & Video 360 campaigns in Analytics 360.

YouTube

Buy impressions on Google Preferred, YouTube Reserve, and TrueView inventories in Display & Video 360.360.

Exchanges de partners

Bid on or exclude impressions from dozens of third-party exchanges.

A better way to work

Consolidate your advertising data and workflows to gain insights faster, collaborate more easily, and improve marketing strategy results.

Fosters collaboration between different teams

Get creative, analytics, video and digital advertising teams working together on a single product.

Reach the right people

Access all your audience statistics from a single tool to target your message to the right users. Get more customers thanks to specific keywords, demographics and remarketing features, which will allow you to increase brand awareness, highlight your offers and get users to take the desired actions.

Take advantage of intelligent automation

Use machine learning to automate processes like bidding and optimization, and respond to customer needs faster. Using powerful machine learning algorithms, our automated bidding strategy helps you maximize performance and achieve your goals. You can even automate buying through direct deals and use real-time audience data to buy by reservation.

Control your campaigns

Know in detail how your budget is being spent and where exactly your ads are being published. This way, you can take the necessary actions to adjust your campaigns. You can choose, among other things, the ad format, the audience or the amount you want to invest.

Find out what features are offered

Display & Video 360 includes all the features you need, including automated bidding and shared workspaces for creative management, to improve collaboration and results.

Everything you need

Display & Video 360 includes all the features you need to gain valuable insights quickly and improve collaboration and results.


Campaign management

Create and execute multi-channel media plans with a single tool.

  • Media planning

    Display & Video 360 includes a workspace where you can create a comprehensive media plan. You can also discover guaranteed and non-guaranteed publishers and inventory from this platform.

  • Coverage forecasts

    Plan your campaigns based on reach and frequency forecasts based on your budget and audience. Plus, you can compare the performance of digital video and TV, as both channels have a common metric.

  • Automatic bidding

    Achieve your goals without having to manually optimize your campaign. Custom bid strategies are designed to maximize performance through the application of powerful machine learning algorithms.

  • Enterprise data management solutions

    If you manage thousands of campaigns, you need scalable business tools. Combine data from your campaigns, apply changes to multiple campaigns at once, and perform advanced analytics.

Data-driven creativity

Easily link your creative strategy to your data and media plan. We provide you with powerful tools and the ability to integrate the platform into your workflow to make informed decisions about your creatives and adapt them to your audiences.

  • Work area for designing creatives

    Teams can design creatives directly linked to the media plan and evaluate their performance across campaigns from a single, shared workspace.

  • Permissions for users managing creatives

    This option allows marketing teams within companies to share relevant, non-sensitive information with advertising agencies so they can design creative experiences that are more in line with the media plan.

  • Announcement Canvas

    Create dynamic ads, upload custom formats, and preview your designs in real time from a visual tool.

  • Formats gallery

    Discover engaging display and video ad formats in the Ad Format Gallery.

  • Brand narrative and sequential messages

    Create ad sequences that guide your users to the end of the purchase funnel, and measure clicks and conversions along the way to gain insight into your ad sequences' performance and improve results by optimizing your ad sequences.

  • Integrations with Google Web Designer

    Developers can use custom templates and interactive animations from Google Web Designer to create responsive dynamic ads and custom formats that can be used in multiple environments.

Advanced audience management

Manage your audiences and buy media on the same platform. Plus, take advantage of Google’s unique understanding of user intent to include remarketing lists in your media plan, discover and create new audience segments, and reach the right users, regardless of the devices they use.

  • Audience identification and management

    Create audiences from campaign data such as impressions, clicks or conversions, combine remarketing lists from multiple sources or access the Audience module to analyze or create reports.

  • Their audiences

    Create audience segments from your customer data using the platform of your choice: Analytics 360, Google Cloud, or Display & Video 360.

  • Google Audiences

    Find the customers you want and reach audiences of any size with Google Audiences, whether you're looking to increase awareness or conversions.

High quality inventory

Easily find high-quality inventory from top publishers and networks, Google media, and curated inventory packages. Negotiate deals directly, even on traditional TV, and buy advertising space quickly and efficiently.

  • Fraud detection and prevention

    We detect and filter fraudulent impressions and offer advertisers the ability to choose inventory that they can be reimbursed for.

  • Advanced television

    Access high-quality TV inventory on over-the-top video streams and traditional networks.

  • Access Google Preferred, YouTube Reserve, and TrueView inventory.

    Create unified reports on your YouTube and non-YouTube buys. Access all TrueView formats, YouTube Reserve inventory, Google Preferred inventory, and multi-exchange deal types from a single tool. Use criteria like viewability, verification, and brand impact to extract more valuable insights from your campaigns.

  • Google's best video inventory

    Access high-quality video (including mobile) and TV inventory that also offers brand safety. It’s now easier than ever to find the right audiences and reach them with campaigns.

  • Guaranteed programmatic

    Turn direct deal buying into an automated process and use your real-time audience data to buy by reservation. You can also adjust the coverage and frequency you want to bid on in open and direct deal auctions.

  • Marketplace

    Use Marketplace to discover inventory that's ideal for your advertising, negotiate deals directly with publishers, and manage all your bids in one intuitive interface. Marketplace is the inventory purchasing storefront for your programmatic campaigns.

Global measurement

Access all the metrics you need in one place. Plus, our standard solution includes metrics as important for evaluating campaign performance as visibility and verification.

  • Fraud prevention and reporting

    We apply over 180 advanced filters, have an international team of experts, and perform manual reviews to prevent you from paying for invalid clicks, impressions, views, or interactions. We were the first to implement the ads.txt standard and remain committed to other industry anti-fraud initiatives.

  • Visibility and verification

    Active View metrics are completely transparent and directly measure each impression in real time, without sampling or extrapolation, to determine whether an ad has been shown to a user or not.

  • Measuring coverage and frequency

    Measure the number of unique users and average impressions per user for video and display ads. The system prevents data duplication for the same user across devices, campaigns, inventories and formats, so you can accurately know how many people you have reached and how often you have done so.

  • TV Ads Explorer

    Access a simple dashboard to view metrics for your recent TV campaigns broken down by broadcast, daypart, viewer demographics, and genre. The Recent Broadcasts tab shows information about broadcasts one day after they occurred.

  • Integrations with third-party measurement providers

    Display & Video 360 integrates with leading measurement partners to cover viewability, brand safety and audiences, so you can more easily measure and understand your marketing results.

Integrations

Display & Video 360 is designed to integrate with other solutions, allowing you to link data and workflows from different products to improve the effectiveness and results of your advertising.

  • Analytics 360

    Reach targeted audiences precisely and access comprehensive insights into the performance and results of your Display & Video 360 campaigns in Analytics 360.

  • YouTube

    Buy impressions on Google Preferred, YouTube Reserve, and TrueView inventory in Display & Video 360.

  • Google Cloud

    Combine your Display & Video 360 data with other data sources and extract valuable insights with powerful BigQuery tools.

  • Exchanges de partners

    Bid on or exclude impressions from dozens of third-party exchanges.

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